At Xinge, we believe: A truly good brand doesn't manufacture more products, but rather creates more valuable companionship.
Xinge was born with the intention of providing suitable growth paths for different families and different children.
Because every child is different, and childhood shouldn't have only one answer.
As a brand system focused on children's growth and toy design, Xinge doesn't pursue a single style, but rather builds a rich and warm world of childhood through multiple independent yet interconnected brands.
One parent brand, multiple expressions of childhood
In Xinge's brand family, each brand has its own clear role and mission.
Dimoarch focuses on creative and healthy toys,
emphasizing safe materials, meticulous craftsmanship, and inspirational design,
believing that toys can become tools for children to understand the world,
making every family's childhood more meaningful.
Popdoll creates toys full of emotion and imagination for girls,
encouraging children to express emotions and build self-identity through gentle design and open-ended play,
accumulating inner strength in quiet companionship.
And this is just the beginning.
Xinge continues to incubate more brands,
focusing on children of different ages, personalities, and developmental stages,
but all sharing the same core value—respect for children, belief in growth, and an emphasis on long-term impact.
A Child-Centered Long-Term Approach
In a rapidly changing market, Xinge has chosen a slower path.
We prioritize whether toys can withstand the test of time,
and whether they can accompany children through truly important developmental stages.
From design philosophy to material selection, from safety standards to user experience,
Xinge's commitment to "details" stems from respect for families and a cherishing of childhood.
We don't try to define the future for children,
but rather provide them with the tools to explore it.
A Growing Brand Ecosystem
Xinge is not just a collection of brands,
but a continuously growing brand ecosystem.
Here, each brand maintains its unique personality,
while sharing a common understanding of childhood.
In the future, Xinge will continue to explore more possibilities,
so that toys are not just owned,
but remembered, treasured, and passed down.
Because childhood deserves to be taken seriously.
